No need to heat up the branding iron, the process to brand your event will be much less painful. You might be wondering, “Why does my event need a brand?” Elementary my dear reader, a brand is your identity. It is the central theme that all elements of your event relate back to. You don’t want to get caught in the trap of including ideas that are beautiful on their own, but combine with all the elegance of a bull in a china shop.
What larger brand is your event related to?
Your event is basically a baby brand tied to an overall mama brand. This might be challenging to establish at first. If you are hosting your company’s annual holiday party, the associated mama brand is clearly your company’s brand. However, if you are hosting a brunch for your in-laws the connection might seem a bit obscure. I won’t leave you in suspense any longer, the mama brand for your brunch is your own personal brand. Yes, you read that right, you have a personal brand, even if you don’t have your own talk show or run a multi-national charity. All events relate to a broader brand and making that connection is the first step in establishing your event’s brand. Now the parent brand appetizer is finished, lets dig into the juicy main course.
How to brand your event